Great Business Names #1

September 13, 2007

There’s a restaurant fairly near where we live called “The Swallow’s Return”. If they had thought about that name for just a few minutes, do you think they might have changed it? Admittedly written down it looks harmless enough, but when spoken you can’t hear the punctuation, so that “Swallow’s” could just as easily be “swallows”, and their return is better not contemplated.

Not quite up to the level of, but a good attempt nonetheless and every bit as unwitting. And no, I haven’t eaten there.

Puts me in mind, for no particular reason, of the takeaway restaurant near our previous residence that offered free delivery, but 10% off if you collected. So a delivered meal costs 10% more, but that’s not a delivery charge, it’s a collection discount. What a great example of how to turn a negative into a positive.


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